boAt is now the people’s favorite and leading audio brand, founded by two believers Sameer Mehta and Aman Gupta. boAt focuses on three things: Affordable, durable and fashionable audio products.
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History of boAt Company
History of boAt CompanyboAt started its Journey when co-founders Aman Gupta and Sameer Mehta decided to offer amazing electronics products at a price never seen or heard before.
It was when Apple users were enduring a direct result of their charger getting harmed with no evident explanation. So they chose to make Apple charger that could endure mileage for a really long time, and they were very effective at that
Later they add number of audio products like such as earbuds, headphones, smart watches, wireless speakers, etc to its product range
How boAt Captured the Indian Market: Success Mantra
A Company which no one knew 6 Years before, is selling 14,000+ Products Daily with 50% Market share in 2021. boAt dominates the audio market with their cool and attractive ear buds and wireless earphones that attracts Youth.
Fact: Every 6 or 7 out of 10 sold earphones in India are of boAt
Let me tell you a Interesting story When JBL newly entered the Indian market. At that time, Aman Gupta used to work in JBL. When he was studying the market, he saw a big change coming.
So Back in 2017 boAt saw the prices of good sound quality earphones started from 999 Rs, and at that time JBL was a Big Player in the Market. So Keeping this in Mind boAt smartly launched its earphones from the range of 299 to 799 Rs and Just Dominates the Indian Market.
Marketing Strategies of boAt
Focusses More on Influencer Marketing
boAt Leaves no stone unturned in Influencer Marketing, Celebs like Jacqueline Fernandes, Kartik Aryan, Kiara Advani, as well as content creators like Harsh Beniwal, and Bhuvan Bam are on board to promote the products of boAt.
Aside from that cricketers like Shikhar Dhawan, Hardik Pandya, KL Rahul and Shreyas Iyer have for quite some time been supporting their items.
Credits: Boat
Digital Marketing
Digital marketing always plays an Important role for making Brands, so boAt focused and created a strong DM Team to reach Out and Created Engaging social media campaigns
Email marketing
boAt sends customized messages to existing and potential clients consent to share their email to get refreshes from them. They send idiosyncratic, appealing, and fresh messages. Whether it is refreshing the crowd about another item, offers and limits, or imparting their message across.
Social media marketing (SMM)
boAt company has a Strong presence on Instagram, Facebook, Twitter, YouTube, and LinkedIn.
Unique hashtags
-#whatfloatsyourboAt
-#boAtheads
-#trebelwithboAt
-#levelupwithboAt
-#raisethebar
